Lauren Fox

Hi there. I am a UX design and strategy leader, steering both small and large-scale UX and business initiatives to create engaging experiences, drive efficient processes, and accelerate eCommerce growth from a data-driven point-of-view.

Oh, and I love to doodle robots 🤖.

Areas of Expertise

UX Strategy

OKR & KPI Development
Prioritization & Planning
Team Development
Executive Stakeholder Mgmt
CFX Stakeholder Mgmt
CFX Collaboration

UX Design

Data-driven Design
WCAG Accessibility Compliance
Desktop & Mobile Web
App Material & HIG Design
Component Design
Design System Libraries

UXR & A/B Testing

Outcome vs. Output
Moderated & Unmoderated
Attitudinal & Behavioral
Voice of Consumer & NPS
Heatmap Analytics
Adobe Analytics

Visual Design

SLA Management
WCAG Accessibility Compliance
Content Management Systems
Paid Media & Social
CRM Email Marketing
Intake and Handoff

Some of the digital experiences I’ve helped grow

Case Studies Coming Soon

Building Strong Teams

Within UX Design, UX Research, Visual Design and A/B Testing, I have hired, managed and/or mentored 30+ talented individuals and am proud of relationships I’ve built and designers I’ve nurtured.

I empower my teams to be autonomous user advocates, validating and testing design ideas with an outcome-focused mentality.

My Approach

My passion is rooted in the seamless collaboration between UX, Product Management, and Engineering.

Together, we meticulously analyze user behavior, data, and business objectives to shape team priorities, maintaining agility when critical, priority-shifting business needs emerge.