Under Armour Exposed Search

Problem

The search function on mobile is hidden behind an icon in the header, requiring the user to tap the icon to open the search. Once the search is opened, it obscures the entire page until the user exits or searches.

Objective

After investing in a new Search AI tool, we aimed to maximize our investment by driving more search engagement and downstream CVR.

Results

+ 9.32% Search Engagement

+1.39% CVR

+1.95% RPV

Represents a $4.4M annualized incremental opportunity

Before

After

Post-Launch Enhancement

After realizing the impact of our initial scope, there was an opportunity to make the interaction even more powerful and personalized through a more robust recommendations experience before a user starts typing.